Sterling Motor Cars only sold in America from 1987 to 1991. The brand was initially very successful because consumers were hungry for the traditional British design of the cars. But with the rising British currency rates and the economy Sterling was losing money on every vehicle sold (via Car Throttle).
The Sterling 825 sedan was built in partnership with Honda of Japan which is why the car shared most of its characteristics with the Acura Legend. Sterling cars were high-quality vehicles that offered a lot of benefits for the price, but it just wasn’t enough to stay in business.