3. Electrifying the F-150
The biggest mistake that Ford is on the verge of making is electrifying the F-150. The trademark truck of the brand just isn’t ready for an all-electric offering. Think about the prior Silverado hybrid. It was a sad offering, to say the least. The electric F-150 will be the unpopular version of the Cybertruck. F-150 buyers are not interested in saving money on fuel, the majority of these truck buyers are using these trucks for heavy work. Ford needs to go back to the drawing board and make the F-150 a more comprehensive truck instead of copying new fads.
The electric F-150 isn’t going to be a popular option for several reasons, and this is something Ford should avoid.