15. Exiting The Passenger Car Market
The year was 1986 and the Ford Motor Company was in bad shape. Consumers were just not warming up to the LTD sedan and Ford needed something new. The Taurus was a revolutionary car that showed off how car American design could go. Buyers scooped the Taurus up for the next 34 years. Sadly, Ford is exiting the passenger car market this year and this is a big mistake. There is still a market for sedans and Ford is going to lose out tremendously.
The company’s Japanese competitors already have a stronghold on the market and once Ford exits it, it will be hard to build back consumer confidence. Exiting the sedan market could end up costing Ford a large amount of money.