4. The Bronco II
In addition to talk of the big Bronco’s return, there has also been talking that Ford will try to resurrect the Bronco II. This would be a mistake because the market is already too flooded. The Bronco II wouldn’t bring anything unique to the table. The big Bronco is already going to fill a void that was left by the FJ Cruiser in the market, whereas the Bronco II would just be another crossover offering in a sea of flooded offerings. Crossovers are becoming so popular that every automaker wants to jump in, but the market is becoming saturated.
The Bronco II is going to be a mistake, so the company should just focus on the larger Bronco offering that’s coming out.