Ford is one of the oldest automotive manufacturers in the world. When Henry Ford invented the Model T, he created a way for the masses to get where they needed to go without a horse. Of course, there were a few cars that came before the Model T, but Ford made the first affordably mass-produced one. Ford has been through a lot in the past decade. The company was the only one out of the big three that did not need a government bailout during the recession. In addition to that, Ford maintains a healthy dominance in the racing circuit as well as in pop culture. The F-150 pickup truck continues to be the best-selling pickup truck in the country, continuing its streak since the 90s.
But there are also mistakes Ford has made. Most notably, the company is exiting the passenger car market. This is going to be a problem in the long run, as there is still consumer interest in passenger cars. Ford seems to be putting all of their eggs in the same basket as GM with the wave of new crossovers. But in the long term, it could hurt the company’s profitability. Ford has had its share of heartache, and the company is working hard to turn over a new leaf. We detailed a few things that Ford needs to fix via AutoNews.
15. Exiting The Passenger Car Market
The year was 1986 and the Ford Motor Company was in bad shape. Consumers were just not warming up to the LTD sedan and Ford needed something new. The Taurus was a revolutionary car that showed off how car American design could go. Buyers scooped the Taurus up for the next 34 years. Sadly, Ford is exiting the passenger car market this year and this is a big mistake. There is still a market for sedans and Ford is going to lose out tremendously.
The company’s Japanese competitors already have a stronghold on the market and once Ford exits it, it will be hard to build back consumer confidence. Exiting the sedan market could end up costing Ford a large amount of money.