32: Lincoln Continental
Luxury cars were still quite large during the 60s and the Lincoln brand had an entire fleet of them to choose from. The Continental was iconic for its sleek design and unique features like the suicide doors. From a design standpoint, the car was absolutely beautiful to look at, but from the driving standpoint, the car was a pain. The maintenance of the engine was costly, which is to be expected. But the reliability was questionable at best and the car turned a lot of buyers off because of this.
Ford was still experimenting with new engine designs and the Continental fell victim to this, as did many Cadillac models from the era as well. Nevertheless, the Continental will go down as one of the most revered cars from this generation. It wasn’t that good in terms of reliability but the design was iconic enough to make it stable to this day.