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35 1960s Dream Cars That Just Weren’t That Good

Cameron Eittreim November 18, 2020

10: Mazda Cosmo

You’ve heard of the RX-7. But have you driven a Cosmo? This was the original Rotary-powered Mazda sports car and there was a lot to like about it. The Rotary engine of course was one of the best powerplants around, but there was also the design of the car, which was ahead of its time. Sadly, many of the downfalls of the Cosmo were because of rust issues and a lack of quality.

Mazda attempted to reinvigorate the Cosmo to no avail as the car just couldn’t connect with consumers on a meaningful level. The Cosmo will be remembered for being the first mass-produced rotary sports car on the market.

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9: Shelby Cobra

When drivers think of overhyped dream cars that have been played out, the Cobra always comes to mind. You always hear about how great it is and one of the top dreams cars to this day, but there are other options on the market. For starters, you can get a Cobra kit car for a lot less than the original and no one can tell the difference. Then you have the fact that parts for them are also quite expensive, a drawback to owning one.

Yes, the Cobra is a highly-regarded classic and one of the most desired dream cars of the ’60s, but the drawbacks of the car just make it worth avoiding for the most part. You can find better cars than this one on the market and you’ll have a lot more fun with them.

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https://st.automobilemag.com/uploads/sites/11/2016/03/Lamborghini-Miura-SV-at-Amelia-Island-20.jpg — Photo Credit: Lamborghini

8: Lamborghini Miura

Lambo is not to be left out of the failed sports car race, and the Miura was a miserable failure. The styling of the car was obscene and elongated, which didn’t work with what the company was trying to go for. Of course, all Lambos are overly stretched and look kind of weird so this wasn’t a surprise. But the Miura had a lot of unique features to it, such as a transversely mounted V-12 engine.

Still, all the technological advancements in the world weren’t enough to make the car a hit. The high price tag and polarizing looks turned most buyers off. This was at a time when the automotive industry was shifting in design, and this specific Lambo just didn’t add up in terms of desired dream cars.

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7: Dodge Charger

Chrysler was throwing anything at the wall and trying to get it to stick around this time period. The Charger was a lot heavier than its competition and performance wasn’t as good but it managed to gain popularity. The rise of the Hemi V8 was instrumental in the marketing of this car and it worked.

People flocked to the high-performance Dodge and its stablemates at a time when the Mustang was still new. The Charger definitely helped to define the muscle car era. There were a lot of quality shortcomings with the Charger as well as reliability issues. These contributed to negative press for the car in the long run. Overall, it found it difficult to maintain status as one of the most desired dream cars.

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6: Porsche 911

It’s hard to believe that the 911 has maintained the same exterior styling since the 1960s, but it has. It has remained one of the most desired dream cars, but not all is perfect. The original design of the car was not to be mocked, although its performance fell flat in a lot of aspects. The 911 was a superb sports car when you took it on twists and turns, but its drawbacks were a cramped interior and a rough ride. It was only recently that Porsche began to change the way their cars ride.

The handling was strong though and this is what many enthusiasts were looking for. The sharp handling and quick driving of the 911 made it fun to drive, even if a lot of aspects were left behind in the design of the car.

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5: Jensen Interceptor

A unique car that failed to catch on was the Interceptor. The car had a V8 powerplant but that wasn’t enough to justify the price. There was a lot of hype that surrounded this car, and that was a good thing for the company. You’ll note that a lot of the design cues were very similar to other muscle cars that were on the market. The noteworthy design of the interior stood out for sure.

But the Interceptor only ever managed to captivate a very limited audience, sadly these cars just didn’t catch on. Still, for what it, was the Interceptor was a pretty unique car with a lot of potential for upgrades and personalization. It failed to become one of the top dreams cars of the ’60s, however.

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4: Ford Mustang

Few cars have changed an industry as the Ford Mustang did. The car was compact and fun to drive at a time when cars were waterlogged land yachts. The Mustang had a lot of hype behind it and it became the king among 1960s dream cars. However, the original design was not all that good. The car was prone to rust and the reliability was not all there as the car got older. Step into the V6 variation of the car and things tended to get a lot worse.

Still, there are some noteworthy features you could point to. For starters, the Mustang was the original pony car and it came in the iconic convertible version. The Mustang was also iconic with a new generation of drivers who appreciated the freewheeling design of the car. It remains one of the auto industry’s most desired dream cars.

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3: Chevrolet Camaro

It doesn’t take a lot to tell that the Camaro has become iconic as one of the most loved dreams cars of the automotive market, but the car wasn’t all that great. Chevy was quick to throw something together on the heels of the Mustang debut, but the Camaro was not well-planned. You could say that the Mustang caught GM off-guard because of the entirely new market segment. Pony cars had not been produced yet and this was a first of its kind car.

1967 Camaro Indy 500 Pace Car via RM Sotherbys — Photo Credit: RM Sotheby’s

There are a lot of things that make the Chevrolet Camaro stand out, the first of which being the noteworthy design. You don’t get more iconic than the original design of the Camaro; step into the SS and it stood out even more. But the Camaro had a lot of work that needed to be done and the second generation was even worse.

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2: Plymouth Duster

For Chrysler, finding a car that could captivate the market was never an easy thing to do. The Duster had a lot going for it, but it also had a lot of drawbacks to it. Chrysler didn’t plan out the design the way that the company should have, and as such the car suffered for this. The Duster had the Hemi V8 but reliability was scarce at best. A lot of what you can get with the Duster was found on other sports cars at the time.

Sales managed to meet expectations but the Duster was never the massive hit that the Camaro or the Mustang was. Hence why those two models are still here today and the Duster and Plymouth have become dream cars that are merely relics of the past.

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1: Chrysler 300F

The big sedan Chrysler released in the ’60s was supposed to incite excitement with potential buyers. A string of styling changes made the 300F look a lot different than anything else on the market. But this wasn’t enough to propel the oversized thing to a sales success. Marketed as a sports sedan, the 300F had a lot of hype in the media, and its performance was great on paper.

The car also had some innovative interior advances which made it easier to live with. Yet sadly this was not enough to sell the 300F. Consumers were looking for something more out of a vehicle, and what this one brought to the table wasn’t enough to justify the price. Decades later, the 300C became a smash hit for the company.

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