7: Dodge Charger
Chrysler was throwing anything at the wall and trying to get it to stick around this time period. The Charger was a lot heavier than its competition and performance wasn’t as good but it managed to gain popularity. The rise of the Hemi V8 was instrumental in the marketing of this car and it worked.
People flocked to the high-performance Dodge and its stablemates at a time when the Mustang was still new. The Charger definitely helped to define the muscle car era. There were a lot of quality shortcomings with the Charger as well as reliability issues. These contributed to negative press for the car in the long run. Overall, it found it difficult to maintain status as one of the most desired dream cars.