12: Lexus CT
Lexus has experienced a pretty successful run in the U.S. for a brand that was only started 30 years ago. But the brand has had some failures from time to time. The Lexus CT was directed toward consumers who wanted a luxury car with crossover features. While the design of the Lexus CT was attractive at the time, it just didn’t resonate with the standard clientele who went to Lexus dealerships.

With a hybrid powertrain, the Lexus CT was extremely well-appointed from the gate. But maybe Toyota would have been better off by marketing this as a Toyota branded model instead. Traditional Lexus buyers just aren’t going for these gimmick-style vehicles and this model’s sad sales represented that.