10: Lexus HS
Released in the mid-2000s, the Lexus HS was quite the odd duckling. With a pudgy design, this short compact car was marketed as a premium luxury hybrid. Sadly, Lexus buyers weren’t amused by the stubby car’s appearance or its high price tag. It was outsold by the IS, ES, and even the larger LS. Sales were so poor that Lexus was highly discounting these models by the end of the 2012 model year.

Likewise, there were a few other experiments that came out of Lexus around this time. But when it comes to failed car models, the HS was among the worst. The design was just not imaginative and the car lacked the usual Lexus quality that buyers have come to expect.