6: 2012 Scion IQ
Drivers were not quite sure what Toyota was thinking with the Scion iQ, other than the fact that it was a filler model. The Scion brand was in dire straights at this point and Toyota decided to rebrand the Smart ForTwo is a Scion model. Aimed at buyers who spend a lot of time in the city, this was an extremely tiny car. It was also a huge departure from the traditional format that Scion had been going with for years prior.
What was initially a brand that was aimed at young consumers who wanted individuality, now lacked an identity. Sales for the Scion iQ were about as poor as you could get. Few buyers were intrigued by the new model as most didn’t want to deal with such a small vehicle.