3. Ford Ranchero
By the late 1950’s, pickup trucks were an established car class with numerous models from several major manufacturers. Trucks were mechanically alike, featuring straight six engines and newly introduced V8s. Most included a ladder-type chassis and a live axle in the back. Always on the forefront of the market, Ford realized there was a market niche for smaller, more car-like trucks.
Some of their customers needed a usable vehicle but didn’t need to carry heavy loads. They also didn’t want or need the ruggedness of a regular truck. The solution was simple. They turned a full-size passenger car into a small pickup truck by chopping the body and adding a truck bed.
Ford introduced the Ford Ranchero in 1957 and it was a hit. It featured Ford passenger car styling and appointments, along with a payload similar to their full-size F-Series trucks. With the Ranchero, customers could enjoy the drivability of a regular sedan with the usability of a proper pickup. This was something that the market had never seen before.
Ford even offered a long list of optional extras, so customers could get a big V8 engine, a bi-color exterior, a radio and seat belts. They produced the Ranchero until 1979 in seven generations.