As one of the world’s top luxury manufacturers, BMW is a well-known, popular brand with a stellar reputation among car enthusiasts. With signature designs, their recognizable blue and white logo, powerful engines and sublime handling, BMW’s marketing slogan, “The Ultimate Driving Machine,” is more than just an advertising gimmick. Most car lovers claim BMW is the best driver’s car in the luxury class. Most people agree that BMW’s combination of power and performance is second to none, even in today’s highly competitive car market.
However, it wasn’t always like this since BMW has had its share of ups and downs. BMW has been on the verge of bankruptcy and demise more than a few times. Even so, they have always managed to survive all their difficulties and emerge even stronger. Today, BMW makes more than one million cars per year. But for decades, the company had a small production output and was limited to just a few of the world’s markets.
The unique appeal of its models was sometimes tough to sell to a wider audience. Still, BMW never surrendered. Instead, they stuck to their principles and vision. The year 2017 marked the 90th anniversary of BMW car manufacturing. To recognize this special occasion, here is a list of the most iconic machinery that helped shape the BMW legend. These infamous vehicles have even stood the test of time.
1. BMW 507 Roadster
After the Second World War, Germany was in ruins, and so was its car industry. All German car manufacturers produced vehicles and arms for the Nazi war effort, so they were extensively bombed by the Allies. Also, their factories were reduced to rubble. Surviving companies restarted by producing pre-war models and small, economy cars. They hoped that their sales would be sufficient to survive the harsh post-war economic reality.
But, BMW had a completely different idea. As a company that produced upscale models before the war, BMW wanted to continue doing so and invested all its capacities in designing and producing a series of expensive, advanced and high-powered models. They started with the BMW 501 and 502 sedans. But the pinnacle of BMW in the 1950’s was the fantastic, gorgeous and terribly expensive 507 Roadster.
To attract the world’s most exquisite clientele, BMW designed a beautiful luxury roadster with a highly advanced aluminum body, 3.2-liter all-alloy V8 engine and a host of other upscale details. The 507 debuted in 1956 at an extremely high price of over $9,000 which was more than double the price of a new Cadillac. Despite BMW’s hopes of producing 1,000 examples per month, after three years on the market, the company only produced 252 copies. BMW lost money on every vehicle, forcing BMW into crosshairs of their creditors and stockholders.
Today, the 507 Roadster costs over one million dollars. Even so, it is still one of the most sought-after classic cars. But back in the late 50’s, it was a misunderstood, expensive proposition from an obscure company lacking global recognition. Interestingly, the famous singer, actor and musician, Elvis Presley, owned a 507 Roadster.