2. Dodge La Femme
The La Femme, which is French for “woman,” was an interesting one-year model from Dodge. They designed it just for lady buyers. It featured feminine equipment and color choices that other Dodges didn’t. Basically, the La Femme was a regular 1955 to 1956 Dodge Custom Royal Lancer. However, it came with a special purse to accommodate makeup, a pack of cigarettes and a mirror, since these were the obligatory contents of a lady’s purse back in the day.
The color choices were pastel colors to match the dresses of that year and women’s taste. The seat upholstery was specific, featuring a specially designed pattern. The reason for creating this model was that Dodge management realized women buyers were becoming more common. At the time, they only designed and marketed cars with men in mind.
The La Femme looked appropriate, but even if it was a winner, Dodge didn’t invest in marketing, TV or magazine ads. For that reason, most buyers never realized they had the option of the La Femme model. Even some dealers didn’t know about it. Dodge produced a small number of La Femme models and discontinued the line after 1956.