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The Dark Side Of Popularity: Hot Cars That Are Actually Tough To Sell

Cameron Eittreim March 9, 2023

Photo Credit: Car Domain

Ford Taurus SHO

The third generation of the Taurus SHO hit the market in 1999 with a powerful V8 under the hood. With its powerful Yamaha V8 engine, the Taurus SHO was able to deliver impressive speed and acceleration. Very few drivers realized that there was indeed a V8 version of the Taurus that hit the market during a transition decade for Ford (via Auto Trader).

Photo Credit: Car Domain

The car also featured a sport-tuned suspension and larger brakes, which made it more agile and responsive on the road. In addition, the Taurus SHO boasted a stylish exterior design with unique wheels and a distinctive grille. Overall, the Ford Taurus SHO was a formidable competitor in the sports sedan category and a testament to Ford’s commitment to performance and innovation. Although the SHO had a V8 engine, most of the car remained the same, from the exterior to the interior. Ford did not update a majority of the Taurus SHO to differentiate it from the standard model. However, like the Contour SVT, it just doesn’t really hold up well against the speedy performance cars of 2023, making it yet another tough sell.

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