2010 was a big year for the F-150 as Ford continued to inject new life into the tried-and-true brand. The SVT Raptor hit the roads and the truck became a smash hit with the 6.2L V8 engine and a number of unique features. Ford was reinvigorating the brand and one of the ways that the company did that is with the Raptor brand.
Another interesting feature for this year was the unique Trailer Brake assist, all of which could be done at the touch of a button. Seeing the momentum of the F-150 was instrumental to the rest of the industry following the shift back toward pickup trucks and SUVs.
For the 2011 model year, the Camry was once again at the top of the automotive industry’s food chain. The redesign was instrumental in picking the steam back up for the Toyota-based family sedan. Toyota overhauled the styling to match a new set of buyers who were looking for a youthful sedan with great features and looks.
The 2011 model year introduced a sportier appearance with ground effects and a revised grille. From the outside looking in, this was one of the best looking Camry models in the brand’s history. No family sedan is going to be a champion on the race track, but it was nice to have a sportier appearance anyhow.
2012 brought a number of changes to the vehicle industry, and the Ford F-Series became the best-selling vehicle in the United States once again. For 2012 the Platinum package was unveiled, to replace the Lincoln Mark LT’s slot in the pickup truck market. The Platinum ended up being one of the most popular trim packages for the F-150 of all time.
Customers were looking for a more luxurious pickup truck and Ford was continuing to innovate with the F-150. The Platinum is still one of the most popular trim packages on the F-150 to this day, the combination of versatility and luxury was enough to resonate with car buyers.