Mercedes W110/W111 “Fin Tail”
Even the mighty Mercedes Benz was once under the influence of American styling. The best example of this design trend was in the form of the W110/W111 series models. The W110 was the E-Class in today’s nomenclature. But the W111 was bigger, more like today’s S-Class. However, both models share the same basic design, big grille and elegant lines. They also had chrome headlights and fins; hence the name.
Interestingly, the Fin Tail models all featured American styling in the interior, most noticeable the dashboard and steering column. In those days, the Studebaker-Packard Corporation imported the Mercedes in the U.S.
Also, several automotive historians claim that, in their final years, Studebaker-Packard influenced Mercedes in creating and designing the W110/ and W111. Although no one can confirm this claim, Mercedes has produced cars for American buyers since the late 50’s. This is because the American market is extremely important for this company.