2: Chrysler LHS
In the 1990s, Chrysler was trying to position the brand even more upmarket than before. The LHS sedan was designed to complete this mission as the most expensive model. Initially, the LHS had some unique features, such as a built-in car phone. But the initial quality of the LHS was questionable at best, and the car eventually faded into obscurity (via The Truth About Cars).
If you took a look at an old LHS and a Chrysler Concorde, drivers couldn’t tell the difference. Both of these cars were carbon copies of each other and this confused consumers. There were much better luxury sedans on the market than the LHS. Chrysler couldn’t compete with the onslaught of new luxury models coming out.