1: Limited Wheels
The last thing about the Cybertruck that’s going to limit some customers are the wheels. Truck buyers love to get custom wheels and lift their trucks. With the Cybertruck, this isn’t going to be the case. Tesla is absolute on which wheels they put on their cars, and there are all kinds of sensors that go to these wheels (via CTOC).
You won’t go down to the off-road warehouse and get some new rubber installed on your Cybertruck. The Ford F-150 Lightning, on the other hand, can use the same aftermarket wheels as your plumber’s F-150 work truck. This will make a huge difference in which customers pick which truck at the end of the day.