19: F-150 Reputation
The main advantage the F-150 Lightning has over the Cybertruck is the storied reputation of the F-150 brand. Brand loyalists often go straight to the F-150 or the Chevy Silverado. Competition from Nissan, Toyota, and other automakers in the pickup truck market has never been hugely successful (via Auto Influence).
No other pickup truck brand can match the unparalleled reputation of the Ford F-150. The Tesla Cybertruck is a brand new competitor in the space on top of being a fully-electric vehicle. It will be difficult for the Cybertruck to compete head-on with the F-150 for at least a few years. Potential owners will need to know how the truck stacks up against the competition.