3: Intimidation
Clearly, the Cybertruck is an intimidating vehicle. Not in the way the Hummers of the 2000s were either. It’s too much of a futuristic jump too fast for many consumers in a space that commands loyalty and image. Truck buyers have a certain lifestyle and air of their own (via Torque News).
No matter what way you slice it, the Cybertruck will have a hard time breaking into this tough market. The Cybertruck will have to show consumers that it can drive an appealing bargain home. In rural America, that might be a problem, and the Cybertruck might not sell as well as Elon Musk hopes for.