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14 Luxury Car Makes That Disappeared From The Roads

Vukasin HerbezFebruary 20, 2018

  1. La Salle

Entering the car industry in 1927, La Salle was a luxury brand established by General Motors. They wanted it to fill the market gap between luxury Cadillacs and common brands like Buick and Oldsmobile. La Salle was under the control of Cadillac, so they developed it alongside their own brand. The concept was successful, and La Salle was a relatively popular model.

The big part of its appeal was the design and technology. Buyers got a baseline Cadillac for less money, which appealed to a wider audience. However, by the end of the 1940’s, General Motors realized having several brands covering the same market segment was not practical. So, they decided to kill the brand. In the 50.s and 60.s, the La Salle name reappeared on several GM concept cars.

  1. Marmon

Marmon Motor Cars Company was another renowned luxury manufacturer from Indianapolis, Indiana. Howard Carpenter Marmon established the brand in 1902. It soon became famous for its innovative V2, V4, V6 and V8 engines. Marmon cars were fast and powerful for their time, so the next logical step was to enter the races. In 1909, the Marmon Wasp racing car was the first car to win the famous Indianapolis 500 race. This gave the company some valuable publicity.

The company was famous for luxurious, fast sedans, but over the years, it lost ground to its flashier, better marketed counterparts. In its last attempt to win the market over, Marmon introduced a V16 engine to compete with Cadillac. However, it just wasn’t enough, so the company closed in 1933.

  1. Dual Ghia

Not many people know about Dual Ghia. It was an exclusive American car company they founded in 1956. But it was defunct just two years later in 1958. Businessman Eugene Casaroll, started Dual Ghia. Casaroll sent its chassis to Italy to be re-bodied by the famous Italian design house Ghia; hence, the name.

It was a producer of high powered, custom built convertibles that used Chrysler platforms and 315 V8 engines. The selling points were the body and luxury appointments. The Dual Ghia appeared in 1956 as the most expensive American car at the moment. They only made 117 Dual Ghias. However, A-list celebrities like Frank Sinatra, Dean Martin and Richard Nixon bought most of them.

  1. Continental

If you think the Edsel is Ford’s only failed luxury attempt, think again. In the mid-50’s, Ford decided to establish a separate brand. They called it the Continental Division. It was supposed to produce new luxury cars positioned above the Lincoln brand. The first and only car was the famous Continental Mark II, which they introduced in 1955.

Ford’s idea was to present a superb luxury coupe with the finest technology and comfort, and then market it as a separate brand. The idea sounded good, but the market response wasn’t great. Ford shut down the Continental Division after just five years following the disappointing sales of the Mark II coupe, even though it was one of the finest American cars they ever made.

This list covered the forgotten luxury of those long lost American luxury car manufacturers. Most car fans respect and appreciate these vehicles and some would even like to see them return someday.

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