11. La Salle
Entering the car industry in 1927, La Salle was a luxury brand established by General Motors. They wanted it to fill the market gap between luxury Cadillacs and common brands like Buick and Oldsmobile. La Salle was under the control of Cadillac, so they developed it alongside their own brand. The concept was successful, and La Salle was a relatively popular model.
The big part of its appeal was the design and technology. Buyers got a baseline Cadillac for less money, which appealed to a wider audience. However, by the end of the 1940’s, General Motors realized having several brands covering the same market segment was not practical. So, they decided to kill the brand. In the 50.s and 60.s, the La Salle name reappeared on several GM concept cars.