If you think the Edsel is Ford’s only failed luxury attempt, think again. In the mid-50’s, Ford decided to establish a separate brand. They called it the Continental Division. It was supposed to produce new luxury cars positioned above the Lincoln brand. The first and only car was the famous Continental Mark II, which they introduced in 1955.
Ford’s idea was to present a superb luxury coupe with the finest technology and comfort, and then market it as a separate brand. The idea sounded good, but the market response wasn’t great. Ford shut down the Continental Division after just five years following the disappointing sales of the Mark II coupe, even though it was one of the finest American cars they ever made.
This list covered the forgotten luxury of those long lost American luxury car manufacturers. Most car fans respect and appreciate these vehicles and some would even like to see them return someday.