3: No Authentic Exterior Colors
Take one look at the Ford Bronco and you are bound to encounter some wild colors. The Bronco is an attempt for Ford to take market share from Chrysler with their Jeep brand. Thus, the Bronco must stand out from the crowd. Traditional enthusiasts had hoped that some original Bronco paint colors would return. The all-white OJ model and the two-tone Eddie Bauer were both handsome SUVs (via Classic Broncos).
Insufficient personality with the new Bronco is appalling considering the Bronco is one of the most iconic nameplates in the automotive industry. Insufficient personalization or thought on the part of Ford simply shows where the company’s head is at. The Bronco had so much potential to be excellent, and the brand can still be revived.