Take one look at the Ford Bronco and you are bound to encounter some wild colors. The Bronco is an attempt for Ford to take market share from Chrysler with their Jeep brand. Thus, the Bronco must stand out from the crowd. Traditional enthusiasts had hoped that some original Bronco paint colors would return. The all-white OJ model and the two-tone Eddie Bauer were both handsome SUVs (via Classic Broncos).
Insufficient personality with the new Bronco is appalling considering the Bronco is one of the most iconic nameplates in the automotive industry. Insufficient personalization or thought on the part of Ford simply shows where the company’s head is at. The Bronco had so much potential to be excellent, and the brand can still be revived.
With the release of the Jeep Gladiator, drivers thought Ford was going to make a Bronco truck. That wasn’t the case, and the idea for a Bronco truck was scrapped. The Bronco pickup truck would be different from anything else on the road. But that doesn’t mean it would be an unwelcome addition to the lineup. Bronco owners are ready for something new and unique.
The Bronco truck could be that special piece of rejuvenation for the brand (via Car and Driver). A Bronco truck would have to compete with the Ford Maverick and the Ranger. That might be why Ford decided to top scrap the idea altogether. There is no point in creating more competition within the brand. Still, a Bronco pickup truck could have a potentially unique style, just like the Gladiator does.
With all the hurrah that the Bronco had surrounding it, you’d also think there’d be a Raptor. But there wasn’t, and enthusiasts were left scratching their heads. The Bronco Raptor would be a welcomed addition to the lineup. If Ford put a V8 in the Raptor version, it would be an even more fun ride. With the new V8 powered Jeep, Ford has some serious competition coming out of Chrysler (via Auto Evolution).
How will the Bronco compete? There’s a segment of consumers who are yearning for V8 power. The Bronco could benefit from a V8 powerplant exactly like the previous full-sized model. Without that, the Jeep might continue to take market share while the Bronco becomes a memory. Ford has done much wrong with the Bronco, but a V8 would fix some of those wrongs.