20 Things Ford Did Horribly Wrong With The New Bronco

Cameron Eittreim September 15, 2021

5: Independent Front Suspension

While the Bronco is marketed as a go-anywhere design, the front suspension begs to differ. The independent front suspension is more geared for driving on the pavement. The designers might have done this due to the fact that most Broncos will never go off-road. The newest Bronco owners will keep the truck on the pavement (Road & Track).

The independent front suspension is more than suitable for doing just that. Still, this was a bit of a letdown for off-road enthusiasts hoping for a bit more. Ford missed the mark by using this design for the suspension. The Bronco should be a dedicated off-road machine with a suspension to match.

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4: Non-Unique Design

The new Ford Bronco models have a problem. They don’t appear new or unique at all. The Bronco Sport models look like wannabe Jeep Wrangler clones. The full-size Bronco looks like a Toyota FJ Cruiser with a bunch of stuff added. The design is not unique, to say the least, and it seems like Ford got a bit lost on this one (via Motor Trend).

The Bronco was supposed to have a retro-inspired design like the concept did. But instead, we got something that’s trying to appeal to a new generation of buyers. Ford should have gone back to the brand’s roots. Instead, the Bronco is lacking an identity in a crowded field of similar vehicles.

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3: No Authentic Exterior Colors

Take one look at the Ford Bronco and you are bound to encounter some wild colors. The Bronco is an attempt for Ford to take market share from Chrysler with their Jeep brand. Thus, the Bronco must stand out from the crowd. Traditional enthusiasts had hoped that some original Bronco paint colors would return. The all-white OJ model and the two-tone Eddie Bauer were both handsome SUVs (via Classic Broncos).

Insufficient personality with the new Bronco is appalling considering the Bronco is one of the most iconic nameplates in the automotive industry. Insufficient personalization or thought on the part of Ford simply shows where the company’s head is at. The Bronco had so much potential to be excellent, and the brand can still be revived.

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2: No Bronco Pickup

With the release of the Jeep Gladiator, drivers thought Ford was going to make a Bronco truck. That wasn’t the case, and the idea for a Bronco truck was scrapped. The Bronco pickup truck would be different from anything else on the road. But that doesn’t mean it would be an unwelcome addition to the lineup. Bronco owners are ready for something new and unique.

The Bronco truck could be that special piece of rejuvenation for the brand (via Car and Driver). A Bronco truck would have to compete with the Ford Maverick and the Ranger. That might be why Ford decided to top scrap the idea altogether. There is no point in creating more competition within the brand. Still, a Bronco pickup truck could have a potentially unique style, just like the Gladiator does.

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1: No Bronco Raptor

With all the hurrah that the Bronco had surrounding it, you’d also think there’d be a Raptor. But there wasn’t, and enthusiasts were left scratching their heads. The Bronco Raptor would be a welcomed addition to the lineup. If Ford put a V8 in the Raptor version, it would be an even more fun ride. With the new V8 powered Jeep, Ford has some serious competition coming out of Chrysler (via Auto Evolution).

How will the Bronco compete? There’s a segment of consumers who are yearning for V8 power. The Bronco could benefit from a V8 powerplant exactly like the previous full-sized model. Without that, the Jeep might continue to take market share while the Bronco becomes a memory. Ford has done much wrong with the Bronco, but a V8 would fix some of those wrongs.

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20 Things Ford Did Horribly Wrong With The New Bronco

5: Independent Front Suspension

4: Non-Unique Design

3: No Authentic Exterior Colors

2: No Bronco Pickup

1: No Bronco Raptor

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