42: Volkswagen Fox
When the ’90s rolled around, the Volkswagen company was in a state of a brand identity crisis in the US. Gone were the early days of the popular and iconic Beetle, and the cars had become stale and dated. There was no originality in the Volkswagen line, and as such the cars were lacking that special sauce of the earlier models. The Fox is a car that most of us have long forgotten and with its squared body and lack of features, it’s no wonder. The 1993 Fox didn’t even come with a standard radio.
But with a base price of $5700, it was one of the most affordable cars you could get. Sadly, this wasn’t enough to propel the little Volkswagen model into stardom. Instead, it created a lack of interest in the brand and eventually almost bankrupting the company. Volkswagen had to reinvent itself with the current models that we find today, and the New Beetle was one of the first new revolutionary cars for the brand.