26: Isuzu Impulse RS
Remember Mr. Isuzu? Probably not, but he was one of the most iconic advertising spokespeople in the early nineties. There was a time when Isuzu sold cars instead of just sport utility vehicles, heck there was a time when Isuzu was part of the automotive industry period. If the impulse looks familiar that’s because it was the car that the more popular Geo Storm shared its components with. The Impulse had the makings of a great car, it was lightweight and the suspension was even tuned by Lotus.
But the car just failed to get in front of consumers and thus Isuzu let it fade into obscurity. Once the Impulse was discontinued the automaker focused on SUVs and rode the SUV boom of the nineties until the models became unpopular. A consumer outrage against SUV rollovers finally put the nail in the coffin of Isuzu for good.