5: A Combination Of Colors
When the Cybertruck rolled off of the assembly line and onto the stage, the look was stunning. There has never been anything like it on the road before. The bare, unfinished steel look is about as industrial as you can get. Tesla is going to be offering a range of colors on this thing. As with any Tesla product, the Cybertruck is going to be very adaptive to the customer’s input. Ordering your own Cybertruck will consist of picking a color that you like. Tesla hopes will entice even more buyers.
But how long will it remain relevant? The pickup truck market is a highly competitive place. With Dodge working on another mid-size truck and the Ranger racking up new sales, it’s not going to be an easy sell. The problem with the Cybertruck is that the bare steel look might not appeal to everyone. We think once there is some kind of paint on it the truck will look a whole lot better. The overall design is very utilitarian. The lack of any paint color at the launch party just leaves the mind to wander.