For many carmakers, advertising is one of the most important parts of their marketing because it’s the one thing that drives sales the most. Some automotive advertising campaigns have stuck with car fans for decades. A good automotive advertising campaign can transcend any issues with the brand or the car itself and make drivers believe they need to own that car or truck. Carmakers have made innovations in the advertising world for decades and there’s always something new. But it could be argued that comedy was always the most effective way to create a memorable advertising campaign.
So we looked back at the most hilarious vintage automotive ads ever shown. Some of these were straight jokes about a rival automaker and others were indirectly pointed at the consumer. You probably remember seeing most of these advertisements at a time or two. You might even have a sense of nostalgia remembering where you were when you first saw these advertisements. That’s what good automotive advertising does. It sticks with you. Buckle up as we look back at some of the most notable and hilarious automotive advertisements of all time here.
Porsche 911- The Anti-Nissan
There’s no denying that cars were boring in the ’80s. Japanese cars were especially boring around this time because of emissions regulations. Porsche, on the other hand, was selling the 911 like hotcakes. So naturally, they had to poke fun at Japanese automakers. The 911 was one of the most iconic automotive designs ever built and was in its prime in the ’80s. That’s not to say that every Nissan or Mitsubishi was boring but nothing came close to the 911 at the time (via Motor Biscuit).
Nissan still sold the 300ZX during this time but it wasn’t nearly as iconic as the 911. When kids grew up in the ’80s they dreamt about owning a Porsche 911 and just about everyone had a 911 poster on their bedroom wall. This is why Porsche decided to play off of that popularity with this advertising campaign. We’d have to say that this advertising campaign was both comedic and well done by the German sports car maker.