BMW M3 E36 – Showing Off
The BMW M3 E36 was one of the most well-known compact sport sedans of all time. Its handling is revered in the automotive industry and the E36 was far ahead of its competition in terms of design and quality. BMW engineers placed a high amount of emphasis on handling this car, to appease even the most discerning drivers. The advertising campaign was meant to appeal to high-end car shoppers who had the funds to spend on a more expensive car like a Ferrari but could instead opt for the M3 (via Machines Without Souls).
The E36 M3 was one of the best-selling examples of the M3, and it was also one of the most criminally underrated. In recent years though more and more enthusiasts have discovered the simplistic joy of owning the E36 M3 and everything that it offered. Needless to say, BMW was a bit arrogant in these advertisements but they had a lot of reasons to be. Confidence is a strong thing to have in the automotive industry and the BMW of the 1990s wasn’t lacking it.