A $2000 Hyundai
Hyundai sold the cheapest car in America with Excel, and for a long period, it was quite popular. That’s until the reliability issues started to roll in and consumers learned about just how paltry the built quality of the car was. Nevertheless, Hyundai ran some pretty cool advertisements back then. These advertisements were meant to intrigue the value-minded consumer who just wanted to buy a new car without all of the hassles (via Driving Todays).
The Excel was that car and it offered the type of value that they wanted. Although the Excel was one of the worst-selling cars of all time, it almost ruined Hyundai’s reputation in the States. The cars were known for being unreliable.