Jaguar XJS – V-Cool
The Jaguar XJS, a luxury grand touring coupe, was in production from 1975 to 1996. Initially launched as a successor to the iconic E-Type, it came in engine options like a 3.6-liter inline-6 or a 5.3-liter V12. Despite several updates throughout its lifespan, by the late 1980s, the XJS struggled to stay contemporary and competitively priced (via Reddit).
In its marketing efforts, Jaguar implemented an extensive campaign for the XJS. Notably, one advertisement featured the famed Jaguar XJR-6 race car alongside the XJSC convertible and the standard XJS. This ad suggested a connection or a shared racing pedigree between the XJS and the high-performance race car, a claim that seemed far-fetched.