Impala SS – Lord Vader
The Chevy Impala gained such widespread popularity that it became a common choice for police fleets across the United States, alongside the Ford Crown Victoria. The civilian versions of the Chevy Impala were distinguished by more luxurious features and a broader range of exterior colors. An interesting piece of marketing for the Impala was seen in a car magazine advertisement (via Worth Point).
It featured a side view of a black Impala SS, which presented a rather menacing appearance. The ad was headlined with the phrase, “Lord Vader, your car is ready,” evoking the iconic space villain. The background included designs that echoed the contours of Darth Vader’s helmet. The advertisement further suggested that the car wasn’t meant for those who preferred a low profile, with a tagline hinting at its attention-grabbing presence. This approach gave the Impala an edgy, almost intimidating character.