Citroën 2CV – Redefining an Industry
The Citroën 2CV was affectionately known as the “Deux Chevaux,” which means ‘two horses’. The car had an iconic design much like the original Volkswagen Bug, and the premise behind the car was the same. The advertisers thought that by capturing the uniqueness of the car and the rather astonishing performance they could build on the reputation. The Citroën 2CV boasted having more room than a Porsche, which wasn’t a big feat at the time but it caught the attention of consumers (via Top Gear).
The car was featured in dozens of TV shows and surprisingly enough the car stayed in production until 1990. This was a car that wasn’t the most iconic looking but it offered a reasonable amount of value for the price. When it comes to historic advertising campaigns, the 2CV had one car fans will remember for decades to come.