The Fiat 500 Panda
What does a Fiat and a Panda have in common? Well, nothing really. But, the automaker thought that they’d showcase the small environmental impact that the car has by showcasing a panda in a crash. The idea was rather unique and it managed to gain some credible publicity for the car. The Fiat 500 has been one of the most successful compact cars on the road. You still see them all over and there are plenty of unique models to choose from such as the Abarth racing one (via Driving Todays).
Perhaps crashing a panda into a wall wasn’t the best move by the advertising agency, but the panda was computer-generated so you don’t have to worry about that. This is one of the more iconic automotive advertisements to come out of the last decade.