27: 2003 Lincoln Aviator
Perhaps the early 2000s were just a trying time over at Ford because the Aviator was another dud. Based on the Ford Explorer, the Aviator did have some unique aspects to it, the first of which is the powerplant. The engine is shared with the Mustang Mach-1 from this generation, which was a unique addition for an SUV. It definitely had the power behind it but the rest of the thing was a carbon copy of the Ford Explorer. When you are taking such a premium price tag you want something unique as opposed to a dated design. Most of the consumers that were interested in the Aviator were looking at larger models such as the Navigator.
The Aviator was a good concept at first thought, but the result was not a unique vehicle. Lincoln was trying to appeal to a new generation of buyers but the SUV just didn’t latch on. The proximity to the Ford Explorer made the SUV unappealing to most buyers. The high price tag and cramped interior meant that more families chose the Navigator instead. Cost wise the Aviator was just too close to the Navigator, which made the larger SUV a better deal. Lincoln has long been losing market share but the original Aviator didn’t help things out.