11: Buick Riviera
Much like Oldsmobile, Buick was also an important brand for GM in the ’60s. The muscle car era changed a lot for the automotive industry. A new generation of consumers wanted to buy cars that were fun to drive. The Riviera was both fun and luxurious simultaneously, which was a nice departure from the standard muscle car fare. Buick buyers wanted something that was a bit more comfortable and had some power features (via Car Gurus).
The Riviera of course was that car, and it did the job well. The vinyl interior of the Riviera was luxurious and all options were power. Step back outside and the car’s style would take your breath away. Beautiful curves and many unique paint jobs made the Riviera a fun and unique ride.