38: 2007 Hyundai Azera
By 2007, the Hyundai lineup was vastly different from years prior and the automaker continued to improve on quality. That next step in its evolution was the Azera, and the car was better in almost every way. But once again, Hyundai was trying too hard to sell a premium product far too soon (via Forbes).
Its price was high and consumers couldn’t comprehend buying a luxury car from a Hyundai dealership. The Azera experiment didn’t last long and the car was replaced in favor of a few models that we still have today.