The customization of the F-150 might just be the coolest feature of the newly-revised truck. You can pretty much build it to fit your specific needs. Ford has become big on utilizing its online ordering platform to build the truck of your dreams. As with a lot of automakers who are venturing into the customization platform. With the number of features and shortcuts, you can choose with the F-150 you can cut out the middleman. This is going to change the way we purchase a new pickup in a lot of aspects.
The Ford ordering platform is ahead of its time, taking a cue from new products such as Carvana, which utilize a similar process. What you’ll notice is that the Platinum configuration is gone for now. Ford will be working on a replacement for this high-level trim that is generally snatched up by high-end consumers.
Since 2001 there’s been a special Harley Davidson F-150 in the showroom. Over the years, the package has been shrunk in terms of features and opulence. But if you love motorcycles, this is probably the package for you. The next generation of the F-150 Harley Davidson is going to have the same cool features as previous models before it. The supercharged V8 engine is going to be standard fare, as well as polished chrome rims. This is more of a halo truck than anything, which is why Ford puts such an emphasis on it.
If you enjoy riding a hog and you happen to own a Harley, this might just be the truck for you. The interesting design coupled with the mystique of the Harley brand is what has made this a special edition for decades. Ford has no problem supporting another American company, and this new 2021 Harley model is highly anticipated.
The real talk of the town has been whether Ford is going to reintroduce the Lightning performance truck in 2021. In a lot of aspects, the Raptor has replaced this truck, but there’s still an appetite for a straight track truck. The Raptor can smash over rocks and sand like it’s nothing. But for those of us who live in a city setting, the Lightning was the go-to performance truck of the decade. The truck even had a supporting role in the original Fast And The Furious franchise.
Ford has been rather tight-lipped about the Lightning making a comeback. Probably for good reason, as the truck will be more of a niche product than anything else. Single cab trucks are less popular than ever, and Ford is one of the last holdouts when it comes to them.
With the F-150 getting all the love these days it’s easy to wonder about the rest of Ford’s truck lineup. The super duty line has become a bit long in the tooth. It will be interesting to see what kinds of updates Ford is going to wrap around their commercial series of trucks. Will the Superduty get the same strong treatment on the interior as the F-150? Time will tell as Ford begins to delve deeper into the next generation of pickup trucks. Ford has stated that the company will be moving away from passenger cars other than the Mustang.
With that being said, there has never been a better time than now to refresh their big trucks as well. Ford’s super duty lineup sells quite well, especially when you consider the competition that’s on the market right now. Ford has been innovating in the super duty field for a long time now and the F-250 and F-350 are staples in the industry.