12: Chevrolet Colorado
The Colorado was never the pinnacle of success that the S-Series truck was before it. But GM decided to reinvigorate the line for a new generation. Competing with the likes of the Toyota Tacoma and Nissan Frontier is not an easy task. GM has added many unique features to Colorado but nothing to justify the high price tag. A new diesel option was supposed to inject some life into the brand, but failed to resonate.
Chevrolet has had a tough time capturing the midsize pickup truck market, and of course, the new Colorado is a good step. But it just isn’t the truck that most are looking for and ended up disappointing in a lot of aspects.