16: Jeep Cherokee
The Cherokee hasn’t aged well because of a design that consumers weren’t fans of. The oddball styling of the Cherokee was a departure from the earlier style drivers grew to love. For Jeep the goal was simple, to make sure that the car appealed to the outdoors. This rendition of the Cherokee has captivated that audience but nothing else. Standard Jeep models are being sold at such a premium that prices can get up into luxury territory.
For an SUV that was supposed to be the affordable cornerstone of the brand, this is a departure. So what has happened is that a lot of consumers are turned away, and rightly so. Ultimately there are many better-competing models that you can choose from.