13: Lincoln Nautilus
Being in a similar spot to famed automaker Cadillac, Lincoln is on its last leg. If this stretch of innovation doesn’t pan out, the brand could unfortunately go the way of Mercury. The Lincoln Nautilus is another attempt to capture market share in the growing crossover market, but here’s the main problem. The design just isn’t exciting and the long roof doesn’t do anything for visibility.
Performance is from the same string of Ford powerplants and you might think the Nautilus looks like a Ford Edge in disguise. Nevertheless, there are some positive attributes of the car but nothing to justify the high price tag.