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Est. 2015 — Automotive Stories for Cars Enthusiasts
MOTORJUNKIE
Cars Page 24 of 25

25 ’90s Cars Drivers Are In No Hurry To Remember

2. Isuzu I-Mark

072517 1981 Isuzu I Mark 1
via: Barnfinds

Another part of the failed Isuzu sedan lineup is the I-Mark. This interesting-looking sedan was tiny and didn’t have too many interesting features. Isuzu was on the way out of the passenger car business, so the I-Mark didn’t need to attract buyers to a great degree. The company wasn’t going to be putting a whole lot of time and energy into this car and thus it went the way of other cheap imports at the time. There were very few of them made.

Isuzu I Mark
via: The Truth About Cars

Had Isuzu put more emphasis into their passenger cars, there is a good chance that the company might be with us today. But cheap competition from Hyundai and other affordable car makers all but made Isuzu the walking joke of the automotive industry.

Written by
aimee
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