30: 1960 Mercury Park Lane
Mercury was a brand that had a whole lot of potential but no one to drive it home. It fell to the wayside as Ford focused energies on brands like Lincoln. Nevertheless, Park Lane was another attempt to try and influence a new generation of buyers. The styling of Park Lane was absolutely beautiful, and that’s where things get a bit complicated. Pricing for Park Lane was quite high and that turned a lot of buyers away because Mercury was entering into a completely different bracket.

A lot of aspects of the car were similar to segment stalwarts like the Impala. Nevertheless, sales were some of the worst of any Mercury model. The collector’s community has also tended to ignore Park Lane, and finding one of these in decent shape isn’t easy. Most of the early Park Lane models are either rusted away or in a museum.