Ferrari Always Reserves The Right To Ban You From The Brand
Ferrari is an exclusive brand that maintains strict control over its image and reputation. The company will take action against those who it believes may harm its brand. This includes the right to ban individuals from purchasing or owning a Ferrari in the future. For example, Ferrari has been known to blacklist individuals who sell their new Ferraris shortly after purchasing them or those who modify their cars in ways that are not authorized by the company. You’ll seldom see a person who modifies a Ferrari get a chance to buy another one (via Get Jerry).
The company also reserves the right to take legal action against those who violate its intellectual property or trademarks. Ferrari will also limit production to ensure exclusivity. This can make it difficult for even dedicated Ferrari fans to purchase the car they desire. The company has strict policies and rules to maintain ownership of a Ferrari. You won’t just walk into a Ferrari dealership off the street and buy a car, there is a process. Most drivers don’t have the patience to follow through with this kind of vetting process to get a car.