4. Cadillac ELR
Cadillac’s brave attempt to break into the luxury EV market didn’t pay off since car customers ignored the ELR. While the car was cool-looking and luxurious, it came with a limited range, high price and strange marketing.
Cadillac made the marketing mistake of offering the ELR at the same time Tesla debuted the more practical and cooler Model S. Sadly, the ELR failed to succeed after just a couple of years on the market.