Honda wanted a piece of the action in the hybrid car segment, so it introduced the Insight. It was the direct copy and competitor to the Toyota Prius. Although the Prius managed to win hundreds of thousands of owners to become the dominant model in its segment, the Insight failed miserably, selling in just a few thousand examples.
The reason was that the Insight was even less powerful, slower and uglier than the Prius. As a result, most people didn’t want anything to do with it. Unfortunately for Honda, the Insight was a major sales disappointment.