34. Jeep Gladiator Honcho
During the ’70s, most truck manufacturers experienced trouble selling their products. The recession and bad fuel economy kept buyers away from those big, thirsty trucks equipped with V8 engines. Even some small compact trucks managed to achieve good sales results due to their affordable prices, smaller engines, and youthful image. In an effort to capture the latter, many U.S. manufacturers introduced some interesting versions with bright colors, cool details, and crazy wheels. But among all those trucks, people thought the Jeep Gladiator Honcho was the coolest.
This special model was based on a regular Gladiator truck. However, Jeep added some fun graphics on the side and the “Honcho” name. They also included numerous interior details, special wheels, off-road tires, and a pulling winch. Under the hood, a couple of engines were available, but if the Honcho came with the optional 401 AMC V8. It was a seriously powerful machine for the day. The Jeep started an aggressive advertising campaign. But despite all the efforts, they only made 1,500 Honchos in seven years of production. Since then, the Honcho has become a highly sought-after collector truck and its prices are on the rise. You could find an unrestored one, but since there are so many unique trim pieces and details, restoring one could be a difficult, expensive job.