Despite the fact that all of America’s car industry was involved in the war effort from 1942 to 1945, Chevrolet’s designers planned ahead. So in 1947, Chevy introduced the 3100 series truck. It one of the first truly modern vehicles presented in post-war America. The 3100 was a revolutionary model in many ways.
It featured modern styling with integrated fenders and a tilted windshield. It also had a bigger truck bed and wider track for better stability. Besides that, the 3100 offered three engine choices and three payload sizes of the truck. The buyers could choose three engines, again all three six-cylinder units: 216,235 and 261 cid and three payload levels: half-ton, three-quarter-ton, and one-ton. There were short and long-wheelbase versions and a panel van option. All of that gave it the nickname “Advanced Design,” which showed how innovative those trucks were. The Advanced Design Chevy managed to outsell Ford trucks several years in a row, too.
In the late 50’s Chevrolet presented the Corvair, a revolutionary compact car with a rear-mounted air-cooled flat-six engine. Despite the promising sales and initial reception, in the mid-60’s they discovered the Corvair was unstable. This killed its sales and gave Chevrolet bad press. However, before that happened, Chevrolet introduced the Greenbrier, a van they based on the Corvair. Using the same floorplan, engine, and drivetrain, the Greenbrier was a cool-looking and decent performing compact van.
The engine was underneath the cabin or truck bed if you chose the pickup version. It could carry up to nine people or half a ton of weight. Since the floor was flat, Chevrolet introduced a practical Rampside version with a side ramp for easier unloading of the cargo. However, they only offered the Greenbrier for four years, from 1961 to 1965. Despite its qualities, the market simply favored more conventional models from Dodge and Ford.
Chevy introduced the third generation of their popular C/K trucks in 1973. It was one of the biggest, most important trucks in their history. Not only it was advanced and well-engineered, but it also featured many firsts for Chevrolet and for the entire truck segment, as well. Chevy called it the “Square Body” for its boxy design. This third-generation C/K featured a computer-designed body with more space and comfort than ever before.
The truck was bigger and tougher due to the new platform, revised suspension, and tougher axles. Customers had numerous cab configurations, special editions, engine options, and details to choose from, too. This made the third-generation C/K one of the best trucks in the world at the time. Chevy produced the C/K from 1973 to 1991 in the U.S. They also produced this model was in Argentina, Chile, Mexico, and South Korea. During the long production run, Chevrolet introduced a diesel engine as an option. This proved to be a highly popular choice in Europe and South America.