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1964 Pontiac Tempest GTO
In the early â60s, Pontiac enjoyed success on drag strips across America. So, the performance aspect became a powerful marketing tool for the new generation of buyers who wanted powerful, fast cars. Pontiac wanted to capitalize on its success but was reluctant to invest in a sports car built from scratch. Also, all their production models were big, heavy vehicles.
However, a young engineer named John Z. DeLorean thought of a genius idea. He wanted to install the big, powerful 396 V8 into a light, intermediate Tempest two-door body. This was an easy and affordable way to create a true performance machine. The result was the Tempest GTO, as they called it. It was an option on the Tempest intermediate model.
So, for just $295, buyers could get a high performance 396 V8 with 325 HP in standard or 348 HP in the famous Tri Power form. A manual transmission, unique trim, GTO decals and dual exhausts were all parts of the package. Since the car was light, the Tempest GTO delivered a convincing performance.
In fact, in 1964, it was one of the quickest American cars on the market. Even Corvette owners weren’t safe from the Tempest GTOs lurking at stoplights across the country. However, the Pontiac sales manager wasn’t particularly fond of the model. He thought that the GTO package didn’t have enough perspective.
But his estimate of a maximum of 5,000 Tempests per year was drastically surpassed by the official sales figures of over 32,000. So, it was clear the GTO was a hit among younger buyers and that a star was born.